Lakeshore Mall Announcement

FOR IMMEDIATE RELEASE:                                        

September 10th, 2012



Kirsten Boettcher, Marketing Manager

Lakeshore Mall

(770) 535-8877




Gainesville, GA – Urban Retail Properties and Garrison Investment Group announce today that Dick’s Sporting Goods will open at Lakeshore Mall in the fall of 2013.  The addition of this new 50,475 square foot store will be the first part of a redevelopment plan for the mall. The sporting goods retailer will occupy as its approximate footprint, the portion of the mall between Sears and JCPenney.  Several stores that currently occupy that space, including Kay Jewelers, LensCrafters, GNC and Body Central, will relocate to new spaces on the other side of JCPenney this fall.

“This will be the first Dick’s Sporting Goods store in the Hall County area and we are thrilled that they have chosen to open at Lakeshore Mall,” said Michael Weinberger, the mall’s General Manager. “It will be an excellent addition to the mall and to the growing Gainesville market.”

On October 10th the mall’s Belk Ladies building will unveil its expanded fragrance department and new cosmetic counters for Lancôme, Estee Lauder and Clinique.  A Michael Kors handbag shop will also debut in the Belk Ladies store. “We are pleased to be updating the look of our cosmetics department and offering our customers a greater variety of products,” said Lisa Lassiter, Regional Vice President and store manager. 

About Lakeshore Mall:

Lakeshore Mall is a 517,153 square foot single level enclosed regional mall located in Gainesville, GA.  Opened in 1969, the mall features over 50 specialty shops and a food court. It is anchored by JCPenney, Sears, and Belk.   Lakeshore Mall is centrally located at Pearl Nix Parkway and Dawsonville Highway.  To learn more visit, or

About Dick’s Sporting Goods:

Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of January 28, 2012, the Company operated 480 Dick’s Sporting Goods stores in 43 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick’s Sporting Goods and Golf Galaxy.