Crystal Springs Water to locate call center in Hall County

Crystal Springs Water, an Atlanta-based bottled water company, announced plans to consolidate its seven call center operations into one at the Wayne Company’s Flowery Branch Tanner’s Creek Business Park. The project will result in the creation of 150 new jobs and a significant investment in land, building and technological equipment.

The company will hire mostly customer service representatives. These jobs will be filled by workers trained under the Quick Start program at Lanier Technical College. Crystal Springs is one of five Suntory Water Group regional brand companies and is second in the nation in direct delivery of bottled water. Olga Martinez, director of the call center, predicts call averages this summer to reach 12,000 per day.

According to Matt Trice, Greater Hall Chamber Senior Vice President for Economic Development, “Crystal Springs made contact with the community through their search consultants over a year ago. At that time, Crystal Springs was shown a number of location opportunities in Hall County. The decision by the company to locate in the Tanner’s Creek Business Park is an indication that our community is poised to handle telecommunications related projects and will send a clear signal that Hall County is an excellent location opportunity for similar companies.”

Chris White, Suntory Water Group President, states “We’re particularly pleased that our new call center and hiring initiative will demonstrate to the community and to our customers that we believe that the current economic picture will improve and that we can have a positive impact on the local tax base and employment picture.”

Greater Hall Chamber of Commerce President and CEO Kit Dunlap emphasized that “The Crystal Springs project is significant to Hall County as we redirect our economic development focus on telecommunications and other high tech industry segments. We are extremely pleased that Crystal Springs has shown confidence in our community, and we look forward to working with them to ensure the success and profitability of the company.”

Details, Matt Trice, 770-532-6206